Daily Archive December 27, 2017

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5 Key Benefits of Email Marketing

What are the advantages of email showcasing? In the event that your organization or business isn’t using email promoting, would it be a good idea for them to? The appropriate response is most likely yes, as email is reliably refered to as one of, if not the advertising channel that reliably conveys the most astounding ROI.

Email advertising is utilized by a large number of organizations of all sizes over the globe. The individuals who are new to this strategy for advertising may not promptly comprehend why it is so famous among organizations in an assortment of ventures – yet here are ten reasons why email showcasing is seen by numerous as the best promoting channel.

  1. Target fans of your brand

    Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
  2. Calls to action

    Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.

    You’ll find a plethora of information about how you can successfully use psychology in email marketing to help improve your results, including one of our most popular pieces of content

  3. Easy to create

    Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.

    Many email marketing platforms, ours included, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.

  4. Easy To Share
    Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.

    More and more we see brands cleverly utilising this tactic, and social proof has become a huge influence for online selling in recent years.

  5. Return on investment

    In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other channel.